Members of the EMERGE@Simpson chapter of the Collegiate Entrepreneurs' Organization attended the CEO national conference held in Kansas City, Missouri this week. Students attended breakout and general sessions ranging from how to bootstrap your startup to social media marketing. A larger contingency of the Simpson CEO group will also have the opportunity to attend the CEO regional conference in Omaha next spring.
Maple Tree Marketplace will take center stage for the Fall 2018 semester. The online portal will be refined and promotional videos will be produced by the combination of students and local talent. Indianola Municipal Utilities is in the midst of launching its television services this fall, bringing the opportunity to tie the production of commercials and local programming, which can include spotlighting on-campus ventures and the EMERGE@Simpson program itself. MapleTree will work with Indianola-based LaunchPad65 as its community partner.
ExpresSeed LLC (www.expressedgenetics.com) formally released white papers to several potential agrisciences and biotechnology industry customers over the past two weeks. Their latest genetic detection process is now able to test for 30 genes in one sample card at a density of 100 test wells per square inch, besting what is available in the market today. The process also now utilizes digital imaging processed through a machine learning algorithm to provide either a yes/no answer for the presence of the genetic marker being sought or provide information to help determine how much of a marker is contained in the sample compared to other markers in that sample. Several companies have showed interest in these results and are initiating steps to validate the technology.
The EMERGE@Simpson May Term class experienced entrepreneurship in action in many ways. Opportunities included attending 1 Million Cups DSM at the Science Center, interacting with facilitators at Indianola's LaunchPad65 about students' business models, and hearing from guest speakers such as Bob Riley at Riley Resource Group. Classwork included learning components of, and then applying, the Emerge And Pivot model that include Business Model Canvas, Polarity Approach, and implementation planning that helps venture teams pivot. Venture teams explored launching a baseball-themed lifestyle and fashion platform, a streetwear and deadstock clothing outlets, and a mobile DJ/entertainment business.
Indianola-based LaunchPad65 is a new entrepreneurial networking, peer education, and innovation center serving the south-central Iowa target market. The Emerge Foundation has incubated its board to launch initial services and will have a key ongoing role. Launchpad65 serves as both a local business support network for Emerge-affiliated ventures and as an intake for new ventures seeking additional levels of service. It also will be an important student and faculty tie between Simpson College and the area business community. Local programming will be held at Salem Connection, 222 W. Salem, Indianola, IA. More information is available at www.launchpad65.com.
The Des Moines Business Record innovationIOWA featured an early EMERGE@Simpson program venture in this week's online issue. Their pivot to help match food donors and recipients shows how our approach helps students and others in the program become change agents, not just businesses.
EMERGE@Simpson is working with an independent adjunct professor (Tom Meyers) to offer a "Business of Blockchain" class through Simpson's C&G program. Tom is becoming known in the metro for his work on Blockchain and has been provided background materials being used at MIT on similar classes.
Initial plans call for a 6-week, 1 credit-optional, class that combines learning the "Emerge and Pivot" approach to value creation using the "business case for blockchain" as the lead example in the class. The goal is to separate the value from the hype.
By combining the two topics, we can approach a wider set of corporate stakeholders, both companies and their employees, as Carver Connections, mentors, and investors. Plans call for classes to be offered in conjunction with the West Des Moines Incubator and at Simpson's West Des Moines campus.
Having this type of flexible class available will also benefit on-campus students seeking blockchain information and position Simpson well in the metro for this emerging technology. One investment team has inquired about combining this with an actual digital currency mining platform as an EMERGE@Simpson venture.
ExpresSeed would be a potential customer for that venture, as the future of food supply export appears to be using blockchain recordkeeping of DNA information alongside transactional information, according to former USDA Secretary Tom Vilsack at a recent speech.
Next steps are for the team to finish developing the curriculum, test marketing the class to potential customers, and making plans for a summer class.
The Social Entrepreneurship class at Simpson College has formed a consultancy partnership for this semester with a social entrepreneurship program at Georgetown University in Washington, DC. Professor Walker's class at Simpson will work in teams to help launch specific initiatives being worked on at Georgetown.
Simpson students will learn the McKinsey firm's approach to defining and solving a client's problem. They will then apply their previous business modeling learned through the EMERGE@Simpson program on how their implementation approach adds value.
While this is a pilot semester, it can be continued in future classes to bring a distinct opportunity for students and recruiting advantage to Simpson College's program.
A Management Capstone team in the EMERGE@Simpson program is proceeding to "soft launch" the Maple Tree Marketplace. The online portal can be seen at www.mapletreemarketplace.org.
The Marketplace will be an online store to help student ventures more easily reach customers. A second service providing on-campus video monitor/playlist sponsorships will launch later in March. EMERGE@Simpson venture teams, student spotlights, and other on-campus activities will be sponsored by area businesses on the platform.
Valeria Gonzales is serving as the fledging student-led organization's startup leader as her Simpson internship at LaunchPad65.
The platform is designed to increase participation in the EMERGE@Simpson program by providing active opportunities to engage the entire campus and Indianola business community. Once fully operational, advertising revenue should provide paid internships for student leadership positions such as a CEO, CFO, CTO, and CMO.
The Marketplace also provides a strategic opportunity for the Foundation's Carver Connections to engage the DSM corporate market as a sponsorship option to recruit students.
IdRamp is an Indianola-based startup providing a decentralized, business to business, login identification platform. It is an advanced startup in that they have a growing customer install base. Their primary goal in working with the Emerge Foundation is to have Series A capital options and access to Simpson College talent as they move forward in 2018. More information about the company is available at:
From the Director
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